Mortgage Protection Life Insurance is a niche policy that has been a solid full and supplemental income producer for many life insurance agents. The concept is simple and the sale is pretty straight forward. The policy is basically a special term life policy for homeowners with a new to relatively new mortgage. Mortgage Protection policies will cover the initial amount or remaining balance of the mortgage in the event of the death of a primary income provider in the home. The need for this policy is distinct and because is opens the door it can also be a great way to earn additional lines of business.

Direct Mail Mortgage Protection Leads

Mortgage Protection leads have traditionally been generated through direct mail reply cards and this is still true today. Public records for new homeowners provide a captive audience for these mailings and do still produce results. While direct mail leads do convert well prospective agents should be aware that they require a significant investment due to the cost of direct mail. Agents looking to obtain direct mail leads should be well trained to close a prospect in a face to face environment.

Internet Mortgage Protection Leads

One of the more overlooked methods of acquiring Mortgage Protection leads is through internet insurance lead providers. The volume of leads generated will steadily grow as consumers continue to move to the internet for insurance needs. Consumers have become very comparison conscious and aren’t as likely to bite on a one off direct mailing as they once were. Online Mortgage Protection leads typically offer real time delivery and are more cost effective than direct mail leads as the up front investment of mailing is not part of the equation. Mortgage Protection leads can typically be acquired through pre-determined filters or custom filter settings for life insurance leads. NetQuote is a great provider example as they offer a detailed consumer quote form for mortgage protection insurance and offer agents a life insurance filter specifically for mortgage protection. In addition to the already mentioned cost advantages of online mortgage protection leads new customers can typically take advantage of free trial lead offers with most online lead services that can provide a great way to get a low cost test run from multiple services.